Select a Category

imageSearch Ampro

image

Advanced Search

Image Gallery

Corporate Jackets

Corporate JacketWhat is your first impression when you see someone wearing a corporate logo jacket?  I always think to myself, “wow, that company must be doing okay” since I know approximately what the jacket should cost.  Then my mind would wander to thinking about what is making that company successful, and then I would think about whether that person probably works there, or just received the corporate jacket as a giveaway.  No matter what, when I see someone wearing a corporate jacket, I spend a little time thinking about that company and what they do.  Here is my assessment; jackets are not a place where you generally expect to see a corporate logo.  A jacket with a corporate logo that someone is actually wearing is still a relatively unique thing.  When you see branding in a place you don’t expect it, it has a greater impact.  Now, I don’t appreciate branding in places where it shouldn’t be, but when someone is wearing a corporate brand (and thereby giving that brand a very subtle endorsement) it has a strong impact on me.  To get me to put down my comfortable (and modern) retail branded jacket to wear a corporate jacket is a major accomplishment- and my company achieved that last year.

Jackpot

Corporate JacketAmpro is split between about 10,000 square feet of office space, and about 80,000 square feet of production and warehousing space.  We are located in a manufacturing facility that is about fifty years old, with beautiful moldings and a ton of character, but it’s very drafty, and it can be very cold.  So, for part of our holiday gift last year, my company gave out Sherpa-lined full zip fleece hoodies with a small Ampro logo printed on the bicep.  Even though our workforce is very diverse in age and background, those corporate jackets were a huge hit with everyone.  I never would have thought so many people would be happy to walk around in Ampro corporate logo jackets- even with a group of employees that is quite proud to work here, it’s still a boon for all of us to see how successful that corporate jacket was.  It turned out to be very comfortable, very warm, and very well received by all the employees. 

Marketing Value

Like many promotional items, when a jacket is done well, it can be a marketing gold mine.  I can think of dozens of corporate logo jackets over the years that we borrowed from my parents or an older sibling to go skiing in, or that we just commandeered for everyday use- which equates to hundreds of marketing impressions.  The only (fairly obvious) advice to consider before putting together a corporate jacket program is what region of the country they are being distributed to.  Obviously for the mid to lower-latitude states, windshirts and polar fleece are probably the best choice.  As for the more Northern regions of the country, the best choice for your corporate logo jacket really depends on the season.  If you are considering corporate jackets, just ask your Ampro representative to talk through some options with you.  Let them know what your goals are, and how you want your corporate logo jacket to be perceived to the end-user, and we would be happy to mock up some options for you to review.  Corporate jackets can be a big financial commitment, and we are dedicated to helping you make the best choice.